Film poster analysis

 BLADE-RUNNER:

- colour/lighting communicates action/sci-fi genre and also shows who is the hero and who is the villain.

- close up shot of characters' faces to show their serious facial expressions

- props- character holding a gun and another holding a cigarette

- protagonist- hero- main character

- antagonist- villain- woman with cigarette (binary opposition)

- light and dark binary opposition

- 'R' rating/ restricted content ( industry ) shows target audience is 18+ / adults- could include sex/violence.

- technology/machinery - futuristic and robotic

- slogan/ tagline

- binary opposition- man vs science/technology

- enigma codes- mystery- questions unanswered

- high angle shots of skyscrapers- futuristic setting (sci-fi)

- action code- suggested action upcoming- what is about to happen.

SCARY MOVIE 2:

- genre- comedy and horror

- costume- funny t-shirt 

-critics quote -"Absolutely hilarious!"

- scary makeup

- facial expressions: over-exaggerated, shocked and scared

- target audience- adults- all characters are young adults- comedy- teenagers

- "what lies beneath" could suggest sexual content

- sans-serif font - more casual typography- modern and comedic unlike the traditional horror serif fonts

- parody- making fun of the horror conventions e.g facial expressions to generate humor

- ensemble cast

- tagline - repetition and critics quote helps anchor the meaning

FAR:

- traditional (2003)

-setting- foggy/cloudy/snowy-cold, isolation, winter - gloomy and unappealing with a negative mood reflects the main character's emotional condition

-protagonist - costume - wearing all black to connote mourning

-long shot- back lighting- create silhouette- hides information about the person

-enigma codes- mystery

- body language- head down, bad posture - reflecting state of mind

-unconventional camera shot- connotes him being all alone

- target audience- desaturated colour, dull, depressing - less appealing to youngsters, more of an adult film- niche not mainstream- art-house film- upper middle educated class audience

- not a Hollywood blockbuster- an independent film- lower budget 

-film festival- Grand Prix Cannes - endorsement

I'M NOT SCARED:

 

- protagonist- a child peering down into a dark hole in the ground so maybe he dropped something

- target audience could be children and kids/ young teens- main streamers

- critics quotes: "filmed with such visual intensity, it's blindness is almost blinding" suggests the genre could be action/thriller or maybe even comedy.

- brighter colour scheme- childish mood- could suggest comedy genre

-"award winning thriller" 

-low angle shot could connote power for the protagonist (a child)

-colour scheme is mostly blue so it could suggest the target audience is male and as it reinforces the traditional stereotypes of blue being a masculine colour.

-light and dark (binary opposition)

SIN CITY:

- colour scheme - black and red - connotes horror genre

-movie name in red- colour connoted blood and the word sin shows a negative environment and it is very powerful

-props- protagonist is holding a gun and so are the characters behind him (could be the heroes)

-small long shot of one character who has an cape in the middle of the poster- could be the evil villain coming out of nowhere. (disequilibrium) 

-old school film (released in 2005) has a lack of technology- desaturated colour

- target audience - adults as it is not appealing to youngsters due to colour scheme and lack of younger characters.

-enigma codes- mystery /thriller/ horror genre leaves questions unanswered

- patriarchal organisation as there is only one female character presented and she is stood behind the man in a group of a primarily male cast.

PIRATES IN THE CARIBBEAN:

- Hollywood blockbuster film- high budget

-Ensemble cast- star power is used with the famous actors Johnny Depp, Orlando Bloom and Keira Knightley

-mystery and action/adventure genre shown by props used such as a pirate hat and the image of a ship which could have been used for treasure hunting.

-enigma codes as people may be curious as to what the treasure might be or what they are hunting down since it's an action/adventure film

-target audience could be teenagers and young adults as it may be too scary for children but is adventurous for teens

-colour scheme includes reds browns and greens and more neutral colour which could connote power, resilience but also ancient time periods 

-characters' facial expressions show power as they look serious 

 BRIDE AND PREJUDICE:

-Bollywood element as it uses star power of Bollywood actors to target a South Asian Bollywood audience- teenagers and young adults due to genre

-genre= comedy and romance

-critics quote: "Spectacular, romantic, funny and so sexy" connotes the genre

-an independent film as it portrays the director who also directed Bend it like Beckham - lower budget production

-Shows main characters as hero and princess- a couple - romance genre

-facial expressions of characters- both smiling showing that it's a happy and positive film and it links to comedy genre

-bright colour scheme again shows the positive mood of the film and connotes comedy

-traditional temple building in the background shows there may be a religious and cultural setting and expresses Bollywood culture

MILLION DOLLAR BABY:

-main character/protagonist is a woman - subverts traditional gender stereotypes

-very dark colour scheme - mostly black- connotes a sense of horror genre or maybe crime as the title of the film is 'million dollar baby' - hybrid genre film 

-characters behind her are seen to be lurking in the shadows (almost non-existent but still there-portrays a ghostly image- horror genre) and they may be the antagonists or the villains as the girl may be the heroine which subverts traditional gender roles and stereotypes surrounding women

-target audience may only be adults as a dark film may bore children and may be interesting for an 18+ audience who may be interested in horror crime films

-black and white (writing) - binary opposition

-red writing might connote the imagery of blood as it is a convention of the crime and horror genre

-protagonist costume shows she is wearing gym clothes and her hair is tied back showing that she is determined and ready to fight?- enigma code