Introduction to Radio
Introduction to radio: blog tasks Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? They talk about how radio still reaches billions of people as in some countries, such as Africa, where people have little to no access to the internet, radio is still the most common form of information and entertainment in terms of consumption. They also say that radio is a global medium and it's content sparks imagination in a totally different way from other visual medium so it remains popular with audiences. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhal...