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Introduction to Radio

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Introduction to radio: blog tasks Read  Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  They talk about how radio still reaches billions of people as in some countries, such as Africa, where people have little to no access to the internet, radio is still the most common form of information and entertainment in terms of consumption. They also say that radio is a global medium and it's content sparks imagination in a totally different way from other visual medium so it remains popular with audiences. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhal...
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Music Video: index

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  Music Video: index 1) Music Video: Introduction - factsheet questions 2) Music Video: Old Town Road CSP 3) Music Video: Postcolonial theory 4) Music Video: Ghost Town CSP 5) Music Video: Postmodernism and music video
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Postmodernism in music video: Blog tasks

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  Postmodernism in music video: Blog tasks Media Magazine Theory Drop - Postmodernism Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? If modernism is beginning  to question authority, then  postmodernism is making fun of  authority to its face. Postmodernism   takes this concept of questioning  traditional structures, representations  and expectations and pushes things  a step further. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? In the essay,   he challenged tradition when he said  that a writer’s opinions, intentions or  interpretation of their own work are  no more valid than anyone else’s. 3) What is metatextuality? Metatextuality ...
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The Specials - Ghost Town: Blog tasks

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  The Specials - Ghost Town: Blog tasks Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer links the song to cinematic soundtracks and music hall traditions because the music creates a really dramatic and visual dystopian atmosphere , almost like a film scene. The eerie instruments, slow tempo and sound effects make it feel like a soundtrack to a dystopian movie. At the same time, the writer says it connects to older British music hall traditions because it tells a story about ordinary people and social problems in Britain, similar to how music hall songs often reflected working-class life. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone emerged from a mix of Jamaican ska and reggae culture alongside British punk in the...
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Postcolonial theory: blog tasks

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  Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre? The article identifies visual signifiers such as cowboy hats, cow print, rhinestones and fringed suede jackets as key codes of the western genre. These act as recognisable media language conventions that audiences immediately associate with cowboy culture and Americana. They function as symbolic shorthand for ideas of freedom, rebellion and frontier identity. This reflects how genres rely on repeated visual iconography to construct meaning for audiences.   2) How did the Yeehaw agenda come about?  The Yeehaw Agenda emerged in 2018 when Bri Malandro created the term and launched an Instagram archive celebrating black cowboy aesthetics in popular culture. It developed as a response to the under-representation of black ...
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Lil Nas X - Old Town Road: Blog tasks

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  Lil Nas X - Old Town Road: Blog tasks Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? The main debate is whether Old Town Road should be classified as a country song or not. Billboard initially removed it from the country charts, arguing it didn’t “fit” the genre, which sparked discussion about how genres are defined and who gets to decide. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X was a relatively unknown artist who made the song using a cheap online beat and released it independently . He used platforms like TikTok and meme culture to promote it, which helped it go viral very quickly. The song’s success was driven more by internet culture than traditional music indu...
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